3-5 philosophy videos published per week, averaging 1M+ views, built to translate big ideas into engaging social content.
2M+ followers1M+ average views per video60K+ newsletter readers
Reach 2 Million Curious Minds Fast
Mini Philosophy with Jonny Thomson and Big Think publishes 3-5 videos every week, weekly essays, and long-form conversations with leading thinkers. Your sponsorship goes live where attention already is.
Packages are tailored to platform mix, campaign length and deliverables.
2M+followers across platforms
1M+average views per video
60K+newsletter readers
3-5new short-form videos every week
Why now
Most ad environments are built for interruption
Reaching thoughtful, educated professionals is hard when the surrounding media treats them as passive targets.
The old way
- ×Ad slots optimized for interruption, not genuine engagement
- ×Brand-safe reach and intellectual credibility rarely come together at scale
- ×Audiences fragmented across disconnected social, newsletter, video and podcast platforms
- ×Educational content that is either too academic for mainstream audiences or too shallow to build trust
The Mini Philosophy way
- ✓Sponsorships designed to feel additive to the audience experience, not interruptive
- ✓A premium editorial environment backed by Big Think with mass social reach
- ✓One creator, one audience, integrated across YouTube, Instagram, Substack, podcast and Big Think
- ✓A creator who translates complex ideas into content people actually choose to watch
Step by step
From first call to live campaign
A simple route from setup to steady output.
Book a call
Tell us your goals and the audience you want to reach. We map them to the right platforms and formats.
Design the package
Pricing is customized around platform mix, campaign length, deliverables and any custom content requirements, at competitive CPMs.
Go live across channels
Your sponsorship runs inside an active content engine publishing new videos, essays and conversations every week.
Options
Custom packages, competitive CPMs
Every partnership is scoped around your platform mix, campaign length and deliverables.
Custom Sponsorship
Tailoredper campaign
A package built around your goals, from single-format placements to full multi-platform activations.
- ✓ Presenting sponsorships
- ✓ Sponsored video integrations
- ✓ Newsletter sponsorships
- ✓ Social media campaigns
- ✓ Custom creator content with Jonny Thomson
- ✓ Multi-platform branded partnerships
Common questions
What sponsors ask
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, presenting sponsorships, social campaigns and creator-led branded content with Jonny Thomson.
What audience does Mini Philosophy reach?+
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology and personal growth. They are early adopters who value craft over hype and substance over spectacle.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Get started
Put your brand in the conversation
A content engine that publishes every week means your campaign does not wait. Book a call and we will scope the right package.
Book a call»